Workshop Chair / Presenters

Professor Hans Westerbeek

Dean College of Sport & Exercise Science, and Institute of Sport, Exercise & Active Living (ISEAL), Victoria University, Melbourne (AUS)



Professor Hans Westerbeek is the Dean of the College of Sport and Exercise Science, and of the Institute of Sport, Exercise and Active Living (ISEAL) at Victoria University, in Melbourne, Australia. He is Professor of Sport Business at Victoria University and holds a visiting Chair position at the Free University of Brussels in Belgium and at the Real Madrid Graduate School in Madrid, Spain. Professor Westerbeek also sits on numerous academic advisory boards for institutions in several countries. He has published 23 books and more than 200 articles in sport management, sport business, sport marketing and sport policy and his work has been translated in Chinese, Russian, Dutch, Arabic, Portuguese and Greek.


Professor Westerbeek is an international consultant to more than 50 organisations including the FIFA, IMG London, Giro D’Italia, Royal Dutch Football Association, Australian Football League (AFL), Cricket Australia, the Dutch Olympic Committee, the Al Jazira Sport and Cultural Club (Abu Dhabi) and the Saujana Golf and Country Club (Kuala Lumpur) and to governments in India (Kerala, current), New Zealand, United Arab Emirates, the Netherlands and Belgium to name a few. He is currently working with Sportcal in London on the validation and rollout of the GSI (Global Sport Impact) project, creating several indices that measure and track the impact of major sporting events on cities, nations and organisations. He has also been proudly involved in SPLISS2.0 since its inception.


Professor Westerbeek has received several professional awards including the Henry Fong Award for contributions to global citizenship, and he is a founding board member of both the European Association for Sport Management (EASM) and the Sport Management Association of Australia and New Zealand (SMAANZ). He was recently made an Honorary Life member of EASM for his contributions to the association. He is frequently approached by international media and has delivered presentations and keynote addresses at over 120 conferences in more than 20 nations around the world.

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