Workshop Chair / Presenters

Dr Eric Schwarz

Senior Lecturer, Victoria University (AUS)



Eric is a Senior Lecturer of Sport Management and Course Coordinator for the Postgraduate Courses in Sport Business and Integrity.  Prior to coming to VU, he served nearly seven years as a Professor of Sport Business at Saint Leo University (Florida USA), with four of those years as the Chair of the Department of Sport Business, International Tourism and Hospitality Management.  Previous to Saint Leo, he spent nine years at Daniel Webster College (New Hampshire USA), where he was an Associate Professor and Program Coordinator of Sport Management within the School of Business, Management, and Professional Studies. He also served as Visiting Senior Lecturer and Researcher at the University of Ballarat from July 2006 to June 2007.


Eric’s research concentrates on sport marketing, with major focus is on the effects of demography and migration on the future of sport, recreation, and leisure.   This research includes the evolving sport and leisure opportunities evident around the world; the growth of and demand for sport related to changes in the future generations of consumers; and the emerging issues inherent to educating future sport management professionals through the use of simulations, gamification, and augmented reality.   He is also working on a secondary research focus through his consultancies related to marketing of hallmark games bids, including the successful bid by Beijing, China for hosting the 2022 Winter Olympic and Paralympic Games.




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