Master of Ceremonies

Mr Berend Rubingh

Founder & Senior Consultant Manage to Manage (NL)



Berend Rubingh (1957) has been a Professional Management Consultant in the Sports Industry since 1993. His Consultancy Firm Manage to Manage is based in The Netherlands, but he is active around the world, mainly in the area of Change Management and Organization Development. Among his clients are National and International Sport Federations, Sport Clubs and Governments (local, regional and national).


He is one of the early architects of the Sport Management discipline in Europe and co-founder (1992) and honorary president of the European Association for Sport Management (EASM).


He lectures Change Management at the University of Groningen, Faculty of Business and Economics and is a sport management guest lecturer at the University of Brussels and several other Universities in Europe. Berend is a regular keynote speaker at conferences and is often invited as Chair or Workshop leader.


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